Insights

Welcome to Insights, the journal of Grounded by Air. Here, we move beyond quick fixes to explore the fundamental principles of atmospheric control and personal well-being within your most important spaces. We believe that true calm starts with a clean slate. Dive into our guides on scent science, material sustainability, and practical tips for transforming your daily drive or home into a true sanctuary.
The Smoke Purge: Can Bamboo Charcoal Really Erase Tobacco Residue from Upholstery?

The Smoke Purge: Can Bamboo Charcoal Really Erase Tobacco Residue from Upholstery?

Of all the odours a car can absorb, tobacco smoke is arguably the most pervasive, complex, and persistent. Tobacco smoke is not just a passing smell; it’s a residue composed...
Road Trip Recovery: Deep-Cleaning the Car Atmosphere After Sand, Salt, and Sun Exposure.

Road Trip Recovery: Deep-Cleaning the Car Atmosphere After Sand, Salt, and Sun Exposure.

You did it. You navigated hundreds of kilometres, explored new terrain, and packed a lifetime of memories into a single trip. But now your loyal vehicle has returned, bringing back...
Maximising Mileage: Extending the Performance of Your Scent Infusions on Long Drives.

Maximising Mileage: Extending the Performance of Your Scent Infusions on Long Drives.

There is nothing quite like a long drive with a perfectly balanced atmosphere. Your Charcoal Neutralisers have ensured the air is clean, and your chosen Scent Infusion is providing that...
The Disposable Trap: Calculating the True Cost of Single-Use Car Air Fresheners

The Disposable Trap: Calculating the True Cost of Single-Use Car Air Fresheners

Walk into any convenience store, and you’ll see them: brightly coloured paper trees, dangling plastic containers, and miniature vent clips. They promise instant freshness for just a few dollars. But...
Understanding Sillage: How to Achieve That Perfect, Subtle Car Scent Trail.

Understanding Sillage: How to Achieve That Perfect, Subtle Car Scent Trail.

In the world of high-end perfumery, there is a term used to describe the elegant, lingering trail a fragrance leaves behind: Sillage (pronounced see-yahj). Sillage is not the scent you...
Grounded vs. Overwhelmed: Using Your Vehicle to Prepare for or Decompress from the Day

Grounded vs. Overwhelmed: Using Your Vehicle to Prepare for or Decompress from the Day

For most of us, the time spent in the car—the daily commute, the school run, the journey home—is a liminal space: we're neither truly at home nor truly at work....
The Charcoal Recharge Myth vs. Fact: Maximising Your Neutraliser's Two-Year Lifespan.

The Charcoal Recharge Myth vs. Fact: Maximising Your Neutraliser's Two-Year Lifespan.

Our Charcoal Neutralisers (or Reset Elements) are a cornerstone of the Grounded by Air philosophy. They perform the critical first step: silently and effectively adsorbing (locking away) the odour molecules...
Are You Storing Your Air Freshener Wrong? Temperature Tips for Optimal Scent Diffusion

Are You Storing Your Air Freshener Wrong? Temperature Tips for Optimal Scent Diffusion

You’ve finally achieved it: your car is completely clean, purified by our Charcoal Neutralisers, and ready for its new Signature scent. You place your Grounded by Air Scent Infusion bag...
The Ultimate Reset: How to Permanently Kill Those Lingering Coffee, Gym, or Pet Smells in Your Car

The Ultimate Reset: How to Permanently Kill Those Lingering Coffee, Gym, or Pet Smells in Your Car

You've cleaned the upholstery, tossed the sticky cup, and maybe even bought a new, highly fragrant air freshener. But a few weeks later, that persistent, lingering reminder of last week’s...